Naming · 5 min read
How to name your shop (a simple method)
A good name is easy to say, easy to remember and easy to find on Google. Here's a method you can try tonight.
Peru simple-aa irukanum, gethu-aa irukanum.
For at
The name goes on your board, your bill, your WhatsApp, your Google listing and every customer’s tongue. It’s worth an evening of thought.
Start with three lists
Take a sheet of paper and write:
- Words about you — your family name, your village, a nickname, your mother’s name.
- Words about what you sell — oven, thread, iron, scoop, brew.
- Words about the feeling — fresh, quick, warm, strong, royal.
Mix and say them aloud
Combine one word from two lists. “Amma’s Oven”. “Iron House”. “Brew Street”. Say each one aloud, the way a customer would on the phone.
If you have to spell it on the phone, it’s too hard.
Run the four checks
- Easy to say in both Tamil and English?
- Easy to spell when someone types it into Google?
- Not already taken by a shop nearby? Search Maps and Instagram.
- Room to grow — will it still fit if you add a second branch or new products?
Avoid these traps
- Very long names that won’t fit on a board.
- Names that only make sense to you.
- Copying a famous brand’s name or style — it confuses customers and can cause legal trouble.
Still stuck?Naming is part of HeadStart. We suggest names that fit your trade and area, check what's taken nearby, and design the logo around the one you pick.