HeadStart · The full guide · 8 min read
HeadStart: your brand, ready on day one
You have the space. HeadStart gives it a name, a look, a billing app and a place on Google Maps — set up for you, paid once.
Kadai ungalodadhu, brand naanga uruvakurom.
Every week someone in Coimbatore picks up the keys to a shop. Some bought a running business on a listing app; some rented an empty space and are starting from scratch. Either way, day one looks the same: a shutter, a counter, and a lot to figure out.
The shop is ready. The brand isn't. No name people remember, no proper bill, nothing on Google. That gap is exactly what HeadStart fills.
You have a space, not yet a brand
A customer decides in seconds. From a bike on the main road, they see your board. On their phone, they see your Google listing. At the counter, they see your bill. If those three look scattered — or don't exist — the shop feels new and unsure, even when the product is great.
Customers judge the shop before they taste, try or buy anything.
HeadStart makes all of it look like one confident business, from the first morning.
What HeadStart is
HeadStart is a one-time setup in three steps that stack. Each plan includes the one before it, so you only pay for what you need today and you never pay monthly.
- Open — your look: name, logo, signboard, cards, posters.
- Run — Open, plus Kallapetti, your billing app.
- Grow — Run, plus your website and Google Maps.
- Scale — for more than one branch.
Open — look like a real business
This is the identity: everything a customer sees with their eyes.
- Logo, colours and fonts chosen for your trade — a bakery should feel warm, a gym should feel strong.
- Signboard artwork, ready to give any local printer.
- Visiting card design.
- Five poster templates for offers and festivals.
- WhatsApp and Instagram profile kit — profile picture, cover and highlight icons in your brand.
Run — bill like a big shop
Kallapetti (கல்லாப்பெட்டி — the cash box) is our billing app, branded with your logo and opened on your own link.
- Printed bills with your logo, on a normal or thermal printer.
- GST bills when you need them.
- Stock tracking, so you know what's running low.
- A credit book (khata) for regular customers.
- Works without internet at the counter. Your bills stay on your device.
- For gyms and similar businesses: memberships and renewal dates.
Read more about what a proper bill needs.
Grow — get found nearby
Most first visits start with a search. Grow puts you where people are looking.
- Your own website — one page, your colours, call and directions buttons right on top.
- Google Business Profile — set up with the right category, photos and hours; we help you through Google's verification.
- Local search basics so you show up for "near me" searches in your area.
- A review QR standee for the counter, so happy customers can leave stars in seconds.
Most cafés, gyms, salons, clinics and turfs pick Grow — it's the plan that brings new people through the door.
Scale — more than one branch
Chains and franchises need the same brand everywhere and billing that works across branches. We visit, understand how you run, then quote.
Who it's for
| If you are… | Start with |
|---|---|
| A home baker, tailor or small stall | Open |
| A counter, kiosk, pharmacy or retail shop | Run |
| A café, gym, salon, clinic or turf | Grow |
| A chain or franchise | Scale |
What you'll need to share
- Your shop's name (or ideas for one) and what you sell.
- Your address and opening hours.
- A few photos of the shop — inside and out.
- Your GSTIN, if you're registered, for GST bills.
That's it. We take it from there and show you everything before it goes live.
How it works.
Naalu step thaan.
- 01
Sollunga
Tell us about your shop
One call or WhatsApp. What you sell, who comes in, the feel you want.
- 02
We design
Name, logo, colours, board
You see options and pick. Nothing goes out without your yes.
- 03
We set up
Bills, website, Google Maps
Your billing app, your website link and your Maps listing, ready to use.
- 04
Ribbon cut
You open
Your brand is live. Customers find you, bills look pro, the board looks right.
Ribbon cut-ku munnadi…
Tell us about
your shop.
Done? Scroll down and cut the ribbon ↓
திறப்பு விழா · Grand opening
brand is live.
Congrats, ! Unga app ready — keela paarunga ↓
Scroll pannunga — ribbon cut aagum ↓
Idho, unga app!
.
Brand method:
Pidichirundha, WhatsApp pannunga.
Pay once.
Own it.
Oruvaati pay panunga, fullah ungalodayadhu.
No monthly fees. Each plan includes the one before it. Printing extra.
HeadStart
Open
₹2,999
Look like a real business from day one.
- Logo, colours and fonts
- Visiting card + signboard design
- 5 poster templates
- WhatsApp + Instagram profile kit
Best for: Home bakers, tailors, small stalls, rebrands
Choose Open →HeadStart
Run
₹5,999
Bill like a big shop.
- Everything in Open
- Kallapetti billing app with your logo
- GST bills, stock, credit book
- Works even without internet
Best for: Counters, kiosks, retail, pharmacies
Choose Run →Most shops pick this
Grow
₹9,999
Get found when people search nearby.
- Everything in Run
- Your own website
- Google Maps listing, set up for you
- Show up in nearby searches + review QR
Best for: Cafés, gyms, salons, clinics, turfs
Choose Grow →HeadStart
Scale
Ask us
More than one branch.
- Everything in Grow
- Billing across branches
- Custom features
- Priced after we visit
Best for: Chains, franchises, multi-branch
Choose Scale →Questions?
Kekkalaam, no problem.
Do I pay every month?
No. You pay once for your plan. Printing (boards, cards) is paid to the printer. If you want your own .com or .in address, that renews yearly with the domain company — we tell you the exact cost before you decide.
I bought a running shop. Should I keep the old name?
Sometimes the old name has loyal customers, sometimes it holds you back. On the first call we look at it together and you decide. Either way, we give it a fresh look.
Can my board be in Tamil?
Yes — Tamil, English, or both. Many Kovai shops do best with both.
Does the billing app need internet?
No. Kallapetti works without internet, right at the counter. Your bills stay on your device.
What if I don’t have a shop name yet?
That’s fine — naming is part of the work. We suggest names that fit your trade and area, and check they aren’t taken nearby.
Who will I talk to?
Vignesh, who builds it. No sales team, no hand-offs.
I have more than one branch.
That’s the Scale plan. We visit, understand how your branches work, then quote.
Still unsure? Ask on WhatsApp →

Vaanga, pesalaam.
Let's talk,
.Talk to the
engineer.
I'm Vignesh. I build every brand myself — the name, the billing app, the website. You talk to the person who does the work.